Add an SPF (Sender Policy Framework) record to your domain
SPF stands for Sender Policy Framework, and it is one of the methods for verifying which sending server or servers are allowed to send email for a particular domain. It helps prevent something called “spoofing,” when an unauthorized third party (read: spammer) sends emails on your behalf, using your domain name/email address.
Normally, if you want to send email from the domain your-author-name.com, you can set up an email address for firstname.lastname@example.org. Sending individual emails (personal emails, replies, etc.), will be handled by your domain name hosting company’s server (GoDaddy, Bluehost, Hostgator, etc.).
However, if you want to send marketing (or “bulk”) emails, like when you set up an Author.Email account, you are now using a different server to send your emails — one that specializes in just this sort of thing.
That’s all well and good, but in order to prove to your recipient’s ISP (Internet Service Provider) and all the relays in between to prevent spoofing, it’s good practice to add special “tags” to your domain letting the recipient know that you’ve given permission to the email delivery server to deliver email on your behalf.
This permission is granted by adding special records, called SPF records, to your domain. You can have an SPF record for each delivery server you want to use.
(Author.Email is constantly working to build and manage delivery servers to maintain an extremely high reputation, so we might ask you to verify a new delivery server every now and then.)
If you want to add SPF records to your domain to improve deliverability, just send us an email! We’ll get you the proper records for whichever delivery servers you need them for!
To add SPF records to your account, you’ll need to go to your hosting provider (where you purchased your domain name) and navigate to wherever you can edit the DNS settings.
We’ll give you an SPF record that looks like this:
v=spf1 a mx include:email-delivery-server.com -all
You’ll need to add a TXT record for host “@” (refers to itself) for your domain with this SPF record as the “value” text.
You can check the status of your SPF record additions by using the MX Toolbox — SPF Checker.